National Taco Day 2024: Where to Score the Best Deals and Celebrate Taco Tuesday
National Taco Day is here, and in 2024, it’s extra special! Not only does the celebration fall on October 1st, but it also lands perfectly on a Tuesday—the much-beloved Taco Tuesday. This alignment brings an exciting opportunity for taco lovers everywhere, as restaurants and food chains gear up with amazing deals, special promotions, and plenty of taco-related fun.
In this article, we’ll explore how National Taco Day came to land on the first Tuesday of October, which chains are offering the best deals, and how you can make the most out of this taco-filled celebration.
The Shift to Taco Tuesday: A Historic Change for National Taco Day
For years, National Taco Day was celebrated on October 4th. However, that date didn’t always align with the iconic Taco Tuesday tradition. This year, however, the stars have aligned. Thanks to a decision by Taco Bell and National Day Calendar, National Taco Day will now be observed on the first Tuesday of October—a change that makes this year’s celebration extra special.
Why Did the Date Change?
The date shift came after Taco John’s, the former holder of the “Taco Tuesday” trademark, relinquished the title following legal disputes. Taco Bell had led a public campaign to “free” the trademark, arguing that Taco Tuesday should be available for everyone to celebrate, not just one chain. The result? A rebranded, revamped National Taco Day that will now forever coincide with Taco Tuesday!
Taco Bell’s Role in the Taco Tuesday Revolution
One of the major driving forces behind this transformation was Taco Bell. The fast-food giant not only petitioned for the right to let everyone use the phrase “Taco Tuesday,” but they also decided to make National Taco Day even more of a spectacle. Taco Bell’s decision to move National Taco Day to the first Tuesday in October was seen as a bold move to create “the Taco Tuesday of all Taco Tuesdays.”
The National Taco Day Deals at Taco Bell
To celebrate, Taco Bell is rolling out hourly drops of $1 tacos all day long on October 1st. Starting at 1 p.m. ET/10 a.m. PT, Taco Bell Rewards members can get their hands on different taco deals each hour. Here’s the lineup of $1 deals you can expect throughout the day:
- 1 p.m. ET/10 a.m. PT – Crunchy Taco
- 2 p.m. ET/11 a.m. PT – Double Stacked Taco
- 3 p.m. ET/12 p.m. PT – Chalupa Supreme
- 4 p.m. ET/1 p.m. PT – Nacho Cheese Doritos Locos Taco
- 5 p.m. ET/2 p.m. PT – Cantina Chicken Crispy Taco
- 6 p.m. ET/3 p.m. PT – Cantina Chicken Soft Taco
- 7 p.m. ET/4 p.m. PT – Soft Taco Supreme
- 8 p.m. ET/5 p.m. PT – Cheesy Gordita Crunch
- 9 p.m. ET/6 p.m. PT – Crunchy Taco Supreme
- 10 p.m. ET/7 p.m. PT – Soft Taco
With limited quantities available (10,000 per hour), taco lovers will need to act fast to grab these awesome deals.
Other Taco Bell Promotions Throughout October
Taco Bell isn’t stopping at just one day of deals. The brand is rolling out weekly promotions every Tuesday throughout October, adding even more incentive to visit your nearest location:
- October 8: Five lucky Rewards members will win an exclusive VIP experience at Taco Bell’s Test Kitchen.
- October 15: 500 Rewards members will win free tacos every Taco Tuesday for a year.
- October 22: 50,000 Rewards members will score a classic Taco Bell item for just $1.
- October 29: 500 lucky fans will receive a limited-edition Taco Bell hoodie and cup bundle.
These deals ensure that Taco Tuesday will be the highlight of every week for taco enthusiasts this month!
Deals From Other Chains: Taco Tuesday Across the Nation
While Taco Bell is making big moves, they’re not the only ones celebrating National Taco Day in style. Other popular chains are also jumping on the Taco Tuesday bandwagon with their own special offers. Here’s where you can find the best taco deals:
Taco John’s: Free Beef Stuffed Grilled Taco
Taco John’s, the original trademark holder of “Taco Tuesday,” is offering members of their Bigger Bolder Rewards program a free Beef Stuffed Grilled Taco with any purchase on October 1st. They’ll also offer special deals every Wednesday throughout October.
Baja Fresh: Buy-One-Get-One-Free Tacos
Baja Fresh is sticking with the traditional October 4th observance for National Taco Day, offering buy-one-get-one-free tacos and taco combos from Tuesday through Friday. Just use the code TACO2024 when ordering online through their Club Baja Rewards program.
El Pollo Loco: $5 Fire-Grilled Chicken Tacos
El Pollo Loco is celebrating both October 1st and October 4th, with deals running throughout the week. Members of their Loco Rewards program can enjoy three fire-grilled chicken tacos for $5, with an additional $0 delivery fee on October 1st.
Fuzzy’s Taco Shop: $1.50 OG Tacos
Fuzzy’s Taco Shop is offering their OG Tacos for just $1.50 all day on October 1st, available for both dine-in and takeout at participating locations.
On The Border Mexican Grill & Cantina: Endless Tacos
On The Border is offering Endless Tacos for just $10 from October 1st through October 13th. Customers can enjoy an endless supply of pulled chicken tinga and seasoned ground beef tacos, or upgrade to brisket or Southwest chicken for an additional $3.
Rubio’s Coastal Grill: Fish Tacos for $2.50
Rubio’s is offering its famous Original Fish Taco for just $2.50 on October 1st, with an additional deal on October 4th, where you can grab a free taco with any purchase. Plus, Rubio’s Rewards members who check in could win free tacos for a year!
WaBa Grill: 50% Off Boom Boom Taco Trio
WaBa Grill is joining the National Taco Day party by offering 50% off their Boom Boom Taco Trio on October 1st. This deal is available for dine-in, takeout, and online orders.
How to Make the Most of National Taco Day
With so many deals available across various chains, here are a few tips to make the most out of National Taco Day:
- Sign up for rewards programs: Many of the best deals are exclusive to loyalty program members, so make sure you’re signed up before October 1st.
- Use coupon codes: For online orders, ensure you have the correct coupon codes, such as Baja Fresh’s TACO2024, to unlock the best discounts.
- Plan your taco stops: With multiple chains offering deals, consider planning a “taco crawl” and hitting up several locations to try all the specials.
- Check app-exclusive offers: Some deals, like Taco Bell’s weekly promotions, are only available through the app, so make sure you download and check the app for exclusive drops.
Why Taco Tuesday Matters
Taco Tuesday has become a cultural phenomenon, celebrated across the United States as a weekly tradition to enjoy everyone’s favorite Mexican dish. By aligning National Taco Day with Taco Tuesday, it elevates the celebration to new heights. It’s a reminder that tacos are not just a meal—they’re an event. They bring people together, whether it’s at a family dinner, a casual night out with friends, or even a quick bite on the go.
Conclusion
With National Taco Day landing on Taco Tuesday for the first time in 2024, it’s a celebration that promises to be bigger, better, and tastier than ever before. Whether you’re grabbing a $1 taco from Taco Bell or enjoying endless tacos at On The Border, this is the year to fully embrace the tortilla-filled festivities.
Get ready for a day packed with deals, and don’t forget to mark your calendar for all the taco action happening throughout October. Whether you’re a fan of classic crunchy tacos, loaded chalupas, or grilled chicken tacos, there’s something for every taco lover this National Taco Day.
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